Social Management for Product Teams

At khajavi.tech, Social Media Management means designing, running and improving your presence on platforms like LinkedIn, Instagram, X and others in a way that supports your product and growth strategy. It is not just posting content; it includes strategy, content systems, calendars, analytics and integration with your website, BI stack and performance marketing.

We primarily work with LinkedIn, Instagram, X (Twitter), YouTube and, where relevant, platforms like Telegram or WhatsApp communities. The exact mix depends on where your audience actually spends time and how they prefer to consume information. For B2B and technical products, LinkedIn and X often play a central role.

The approach works for both, but the way we design content and choose channels is different. A B2B SaaS selling to mid-market teams will usually lean heavily on LinkedIn and thought leadership, while a B2C subscription product might benefit more from Instagram, short-form video and community-building. We adapt the strategy to your business model rather than forcing a one-size-fits-all playbook.

Yes. We can manage organic posting and work with your paid social efforts so both reinforce each other. Some clients come to us with no paid spend at all; others already have performance campaigns running. We decide together what balance makes sense for your goals, budget and current level of measurement.

We can handle content creation end-to-end – including concept, copy and creative direction – or work with material you already have. For many clients, the best setup is a mix: your team provides product insight, raw ideas and examples; we turn that into structured posts, visuals and campaigns that match your brand and objectives.

Most projects are run in English, especially for global B2B and tech audiences. If you need additional languages, we can design the content system and English source material, then either work with your translators or coordinate with language specialists. The key is keeping messages consistent across languages rather than translating posts one by one in isolation.

That depends on your preference and internal capacity. For some clients, we create response guidelines and help your team handle comments and DMs directly, since they know the context and customers well. For others, we take on first-line responses for general questions and escalate more complex or sensitive topics to your team. Clear rules are defined at the beginning of the engagement.

We can support you in identifying and structuring collaborations with relevant creators or experts, especially in B2B and niche technical spaces. However, our primary focus is building a strong, owned content engine for your brand rather than relying exclusively on influencers. Collaborations are used where they genuinely add reach or credibility, not as a quick fix on their own.

For founder-led companies, we often design a LinkedIn strategy that combines the founder’s personal profile with the company page. The founder’s profile is ideal for sharing lessons, stories and opinions, while the company page anchors brand messages, product news and campaigns. We help with topics, structure, ghostwriting support where needed and a posting rhythm that feels natural, not forced.

We look at a mix of leading and lagging indicators. Leading indicators include reach, engagement, profile visits and click-throughs. Lagging indicators are tied to your funnel: signups, demo requests, trials, inbound leads, content downloads and, when data allows, revenue from cohorts that first discovered you via social. The exact metric stack depends on what you can currently measure and what we can reasonably add.

Because khajavi.tech also builds BI and data platforms, we can help you track social performance beyond the usual dashboard inside each platform. That includes consistent UTM tagging, events on your website and in your product and connections to your data warehouse. Over time, this lets you answer deeper questions about the quality of social-sourced traffic and customers, not just volume and likes.

There is no universal rule, but most clients land on a frequency that is sustainable and effective – for example, 3–5 posts per week on primary channels. The important part is consistency over time, not hitting a magic number for its own sake. We prefer a realistic cadence that we can maintain and improve, instead of an aggressive schedule that collapses after a month.

You always own your accounts, audiences and data. We work with you as managers or collaborators according to each platform’s access model. If we use third-party tools for scheduling or analytics, we make sure you have ownership or admin-level access so you're not locked into a setup that only we can see or control in the future.

We follow your existing security policies and recommend using official roles, permissions and secure password management tools. Where possible, we avoid direct password sharing and instead use business manager features, page roles or secure collaboration invitations. We also document exactly which access exists and why, so there are no surprises later on or when team members change.

Early signals—such as more consistent engagement and better quality comments—can appear within weeks. More meaningful results, like higher volumes of qualified leads or stronger brand recognition in your niche, usually take a few months of consistent execution. We treat social media as a medium- to long-term channel rather than a quick campaign that changes everything overnight.

Yes. We often start with an audit of your existing presence: how you appear, what you post and how it fits (or doesn’t) with your current positioning and website. From there, we propose a new structure, content pillars and visual direction that make your presence coherent. In many cases, we also recommend cleaning up outdated content that no longer reflects who you are as a company or product today.

We can align organic and paid social closely. That includes coordinating content with campaigns, using social insights to inform ad creative and making sure landing pages, tracking and measurement are set up properly. Because khajavi.tech also works on SEO and performance marketing, we can treat social as one piece in a broader acquisition strategy rather than an isolated activity living in its own silo.

We work with text, image, carousel, short-form video and, where relevant, longer-form content such as YouTube videos or LinkedIn articles. The exact mix depends on your team’s capacity, your brand and what tends to resonate with your audience. We also try to repurpose content intelligently—turning one deep insight into multiple formats instead of starting from scratch every time.

Not necessarily, but it can help. Some brands work well with screen recordings, product walkthroughs, diagram-based videos or voice-over content. Others benefit from founders and team members appearing directly. We discuss your comfort level and capacity and then design a video approach that feels authentic and practical for you rather than forcing you into a format that does not fit.

For technical products, accuracy matters more than flashy visuals. We define a review process in which subject-matter experts on your side can check content for correctness before it goes live. Over time, as we learn your product and domain, the amount of review needed per piece often goes down—but there is always a path to catch mistakes before they hit the public feed or ads account.

Yes, as long as we understand the relationships between those brands and how they should interact. Sometimes it makes sense to keep everything under one umbrella presence; other times, separate profiles and content strategies are more appropriate. We help you map the options and choose a structure that makes sense for your market, internal capacity and long-term brand architecture.

We use a clear workflow: ideas and drafts are created and then shared with designated reviewers on your side. Feedback is collected in an agreed tool (for example, a shared board, doc or design file). Once approved, content is scheduled. The key is to keep the process lightweight but reliable, so approvals do not become a bottleneck that kills consistency and momentum.

If your brand is still evolving, we can work with you to define basic visual and verbal guidelines as part of the engagement. That includes typography choices, colour direction, tone of voice, image style and a small set of reusable templates. Your brand does not need to be perfect on day one, but we do need enough clarity to be consistent across posts and campaigns.

We can help you design programs that encourage and highlight content from your customers, partners and community, if that fits your product and audience. That might mean reposting examples of how people use your product, running specific UGC campaigns or featuring stories from customers. The important part is to keep it honest and aligned with what people actually do with your product, not forcing artificial hype.

We combine platform insights, your audience’s time zones and real-world testing. We start with reasonable assumptions based on your target regions and typical online behaviour, then adjust based on what performs best over time. Time of day is not everything, but it is one lever we can optimise once content quality and structure are in place and working consistently.

Pricing depends on scope: number of platforms, posting frequency, whether we handle content creation end-to-end, and how deeply we integrate with analytics, BI and performance marketing. Some clients start with a focused audit and strategy sprint; others move directly into ongoing management. Once we understand your needs, we propose a clear model that matches the level of involvement you expect from khajavi.tech.

Most social media agencies focus almost exclusively on branding and engagement. khajavi.tech combines social media management with strong engineering, analytics, BI and performance marketing capabilities. That means we care deeply about how social connects to your website, product and data stack—not just how it looks in the feed or how many likes a given post receives in isolation.

We work mainly with SaaS products, B2B platforms, data-heavy services, technical consultancies and digital-first organisations that treat their online presence as a core asset. Many of them are founder-led, operate globally and care a lot about clarity, substance and measurable growth rather than vanity metrics or superficial reach numbers that do not convert to business outcomes.

Getting started is simple. You reach out through the contact options on khajavi.tech, share a brief overview of your product, audience and current social presence and describe what you are hoping to change. We reply with suggested next steps, which usually include a short discovery call and a proposed initial scope for an audit and/or ongoing work.

Yes. khajavi.tech is fully comfortable working with remote, distributed teams. We rely on clear documentation, async communication and regular check-ins so your team always knows what is happening with your social channels, what is planned next and how results are evolving, regardless of time zones or office locations.