SEO & Perform Services by Khajavi

For us, SEO and performance marketing are two sides of the same acquisition engine. SEO is about being discoverable for the right searches, while performance marketing is about paying for the right attention in a measurable way. We design both together, connected to clean tracking, BI and product metrics, so that organic and paid channels work toward the same business outcomes.

Both matter, but in different ways. Technical SEO and web performance are non-negotiable foundations; they make it possible for search engines to understand your site and for users to actually use it. Content and information architecture then define what you are visible for and how clearly you explain your value. We prioritise the weak links first and then build on top.

We typically work with search ads, paid social and retargeting on the platforms that match your audience. We do not push channels for their own sake; we choose based on your product, pricing, sales cycle and where your best customers already spend their time or search for solutions.

Yes. We can provide high-level strategy only, or handle implementation as well: technical changes, content structures, on-page optimisation, schema, landing page work and coordination with your engineering and content teams. The exact split depends on your internal capacity.

We look beyond rankings and click-through rates. Success is measured in qualified leads, sign-ups, revenue, cohort performance and lifetime value. Rankings and click metrics are useful diagnostics, but we always try to connect them back to business-level outcomes.

We can do either. In some engagements we manage campaigns directly inside your ad accounts, with clear structures and reporting. In others, we act as a strategic partner and work alongside your internal team or existing agency, focusing on architecture, measurement and high-impact changes.

We start from your business and customers: what problems you solve and how people describe those problems. Then we map topics and intents to specific pages and sections of your site, rather than building an endless list of keywords. The outcome is a practical content and landing page plan that supports both organic discovery and paid campaigns.

Yes. Because khajavi.tech also works on web engineering and database performance, we are comfortable going deep on Core Web Vitals, asset optimisation, server-side bottlenecks and related topics. We treat performance as part of SEO and UX, not as a separate technical afterthought.

That is a common starting point. We can audit your analytics setup, events, tags and data flows, then redesign tracking so that you get a clean, consistent view of how visitors move from acquisition through conversion and into your product or CRM. This often includes work on BI and ETL as well.

It depends on your starting point, competition and how much you can implement. Technical fixes and UX improvements can sometimes have noticeable impact within weeks. Content and authority improvements typically take longer to fully show up. We design the roadmap to include both quick wins and longer-term work so you see progress while building durable assets.

Paid campaigns can generate traffic and conversions very quickly, but the goal is not “fast at any cost”. We usually run a structured testing period where we explore audiences, messages and landing pages, then narrow down to combinations that show healthy economics. Depending on your volume, that learning phase can take a few weeks to a few months.

We are comfortable with both. The choice depends on data volume, campaign goals and how much control you need. Automated bidding can work very well when fed with clean, reliable conversion data. If tracking is weak, manual or hybrid approaches may be safer while we improve the data foundation.

We do not promise a perfect answer – attribution is inherently messy – but we design a model that is good enough for decisions. This usually means combining platform data with warehouse or BI views, looking at first-touch, last-touch and multi-touch patterns, and then using that context to guide budgets and priorities.

Yes. For B2B and higher-ticket products, we try to connect marketing data with CRM and sales stages. That way you can see which keywords, campaigns and content correlate with opportunities, pipeline and closed-won deals, not just form fills or sign-ups.

No. We do a lot of work with SaaS and B2B products, but also with eCommerce, data-driven businesses and other verticals where acquisition and analytics matter. The common thread is that your website and data play a central role in how you grow.

We begin with discovery to understand your business, then run an audit across SEO, performance marketing and tracking. Based on that, we propose a roadmap with clear priorities and timelines. Once agreed, we move into implementation and regular review cycles where we measure impact and adjust.

We can provide detailed content outlines, structures and optimisation guidance for your writers, or work with your existing partners. In some cases we also arrange content production directly. The key is that content is grounded in strategy and measurement, not produced in isolation.

If you work in multiple languages or regions, we help with site structure, hreflang where relevant, localized content strategy and coordination with your teams or translators. We also pay attention to how localisation affects tracking, reporting and campaign structures.

Yes. We can act as the primary SEO & performance partner or as a specialist layer on top of your existing setup, focusing on architecture, technical quality, analytics and strategic decisions. Collaboration models are flexible and we are used to working alongside internal teams.

Pricing depends on scope and engagement model. For audits and reboot projects, we typically use a fixed project fee. For ongoing work, we use retainers or dedicated pods. There is also room for advisory-only arrangements, especially when you already have people to execute day-to-day tasks.

We prefer a small set of clear, recurring views over dozens of overlapping reports. Typically you will see dashboards that cover traffic by channel, conversion funnels, cohorts, unit economics and key experiments. We focus on making reports understandable to both marketing and leadership, not just analysts.

No. We focus on sustainable, long-term SEO: technical quality, content that genuinely helps your audience, and sensible site structures. We avoid manipulative tactics that might produce short-term gains but create risk or volatility over time.

Yes. We can review what changed during the migration – redirects, structure, content, internal links, technical settings – and design a recovery plan. This often includes fixing critical issues, rebuilding lost landing pages and re-establishing clear signals to search engines.

We design landing pages around intent: what the visitor expects based on the query or ad, what problem they want solved and what information they need to make a decision. We combine that with clear CTAs, simple forms, proof elements and tracking for each meaningful interaction on the page.

We are usually a good fit when acquisition is strategically important and there is enough budget – in time or money – to actually implement recommendations and run meaningful experiments. If your budget is extremely limited, we may suggest a narrower, strategy-focused engagement instead of ongoing campaign management.

We look at time horizons, competition, current visibility, unit economics and your broader roadmap. Paid channels tend to be faster but more expensive over time; SEO tends to be slower but compounding. In practice, most clients benefit from a thoughtful mix, with different emphasis depending on their stage and goals.

Yes. We often inherit ad accounts and SEO setups with long histories. We map what is running, what has worked, what should be archived and what needs to be restructured. The goal is to simplify without losing valuable learnings and historical data.

We frame experiments with clear hypotheses, define what success looks like ahead of time and make sure tracking can distinguish the variants. Then we interpret results in the context of seasonality, traffic volume and cross-channel effects. Not every test will be perfect, but we try to avoid drawing strong conclusions from weak signals.

Where possible, yes. Because we work with BI and data platforms, we can feed marketing and product events into a warehouse and build attribution or cohort views there. This provides a more stable perspective than relying only on platform-specific reporting.

That is a classic scenario. We look at intent alignment (what people search vs what they see), page structure, messaging, technical performance and UX. Sometimes content needs to be repositioned; sometimes you need new, more focused landing pages; sometimes technical or UX friction is the main issue.

We like content clusters when they are built around real problems and use cases, not just keyword lists. Grouping related content around a clear hub page can help search engines understand your expertise and help users explore a topic in depth. We design clusters in a way that supports both SEO and user journeys.

We plan for them. That means coordinating SEO, campaigns, landing pages, infrastructure and tracking ahead of time. After the campaign, we analyse performance across channels and cohorts, so learnings inform both next season’s work and your always-on strategy.

Yes. We can help you clarify roles between product, marketing, data and engineering, and propose ways of working that make collaboration easier: shared metrics, regular review rituals and clear ownership over parts of the funnel.

Absolutely. Many journeys start and stay on mobile. We pay attention to mobile performance, layout, interaction patterns and tracking details such as cross-device behaviour and in-app flows where relevant. Mobile experience is treated as the default, not an afterthought.

We monitor platform updates and adjust strategies where necessary, but we do not rebuild everything around each new feature. Our focus is on durable practices – fast, usable sites, clear content, robust data – that remain valuable even as algorithms and interfaces evolve.

We can work with your legal and engineering teams to align tracking and consent flows with applicable regulations, keeping measurement useful while respecting user choices. This includes thinking carefully about which events are truly necessary and how they are stored and used.

Yes. We can help design A/B tests for landing pages, flows and sometimes pricing or packaging, making sure they are implemented cleanly and tracked correctly. Results can be surfaced in your analytics tools or BI dashboards for easier comparison and discussion.

We handle a lot of the heavy lifting, but we do need your input on priorities, constraints, approvals and product-level questions. The most successful engagements are genuine partnerships where we bring expertise and you bring deep knowledge of your customers and market.

If acquisition is a low priority, if there is no willingness to adjust the site or product, or if there is no interest in measuring performance beyond top-line traffic, we are probably not the best match. We work best where teams are serious about building a reliable, data-informed growth engine.

You can reach out through the contact options on khajavi.tech, or via WhatsApp or email. Share a short overview of your product, current acquisition setup and where you feel things are stuck. From there we can propose next steps and, if it makes sense, schedule a focused discovery call to explore a collaboration.